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Retail in Detail, by Ronald Bond
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If Retailing Is Your Dream, This Is the Guide To Help You Reach It
Knowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture.
Learn how to:
- Budget for startup and establish a financial plan
- Select the ultimate location and develop your brand image
- Select, price and market your product
- Manage inventory to decrease expenses
- Keep your business up-to-date and competitive in the electronic age
- Meet legal and regulatory requirements
- Manage your daily operations
Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you!
“…Bond offers convenience and genuine value to readers looking for a concise and thorough introduction to the retail enterprise…Realism and pragmatism are the shining virtues of Retail in Detail.” - Evelyn Lager, ASD/AMD Trade News Snipe: Practical worksheets, budgeting guides and up-to-date costs and industry information included inside!
- Sales Rank: #1706230 in Books
- Brand: Brand: Entrepreneur Press
- Published on: 2008-03-05
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .59" w x 6.00" l, .82 pounds
- Binding: Paperback
- 288 pages
- Used Book in Good Condition
About the Author
Ronald L. Bond has more than 30 years of experience as a CEO, small-business owner, manager and consultant. He and his wife, Susie, have successfully started and operated retail gift stores and a bed and breakfast.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Great resource!
By Lora D. Mills
If you want a nuts-and-bolts, no-frills treatment on the subject of starting and running your own retail business then I couldn't recommend this book more highly. This book is reasonably priced, written with humor, humility, and insight, and does not include the "candy" of a CD-Rom. Everything Bond has to say is printed and can be read in the book. All charts and worksheets are in the book and he means for the reader to copy and use them. He does not take the time to list a bunch of websites which is great because if I wanted to find information on the web I would, as he recommends, "google" it for myself. His approach is direct and simple; If you want your own business expect to work hard and don't expect to have a whole bunch of money for the "finer" things in life or for fripperies, especially at first, though with well-planned finances those perks are eventually affordable, too. The worksheets are clear and consise. There is enough basic information to really get a good start in any small retail venture. It reads VERY easily and quickly. Excellent resource! Thank you, Ron.
4 of 4 people found the following review helpful.
This book has information about retail that others leave out
By A. Johnson
This book is an easy read and has almost all of the information you will need to start putting together your own retail store. I have been thinking about starting my own online boutique and have gotten a few different books to get more background information - this is by far the best that I've read so far. The author provides a lot of specifics which I've felt have been lacking in other books - details on estimating how much money you will need to start out and how and where to go about buying products to sell. Other authors seem to stay very high level, but this book provides some of the information that I was planning to talk directly to other retailers about (which makes sense because the author had his own store). I wish it were a little more broad and had more information about selling online - it has a little, just not quite as much as I would've preferred which is why I didn't give it 5 stars.
1 of 1 people found the following review helpful.
A 'Must Read' for those considering getting into retailing
By Bill H. Scott
Ronald Bond with his wife Susie have written a wonderful book. In Chapter One, Ronald makes it clear, "If you're expecting a scholarly treatise on the science of retailing, you should look elsewhere." My advice would be to use the option to `Look Inside the Book' and read the `First Pages' to get an idea of the depth of the material before you buy it.
However, this book is a valuable tool and a definite first read for the individual romancing the idea of opening a retail store. It's a `How-To' book and a great road map of what to do before you take the plunge. Once you see the `basic' complexity of what it takes to be a retail store owner through Ronald's eyes, you will be able to make an informed decision on whether you have what it takes or not.
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